Studies in Design and Material Culture
European Fashion: The Creation of a Global Industry
Regina Lee Blaszczyk, Véronique Pouillard
List price £35.00
Product Details
- Format:
- Paperback / softback
- ISBN:
- 9781526122100
- Published:
- 07 Feb 2018
- Publisher:
- Manchester University Press
- Dimensions:
- 344 pages - 240 x 170 x 24mm
- Number of Illustrations:
- 66 black and white illustrations
- Availability:
- Available
- Series:
- Studies in Design and Material Culture
Categories:
The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer’s role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business. -- .
This volume examines the cultural history of the fashion industry in the postwar era. Taking an original, interdisciplinary approach, it focuses on the internal culture of the trade, explaining the significance of value creation and assessing the transformation of local industries into global brands. -- .
Foreword by Geoffrey Jones 1 Fashion as enterprise – Regina Lee Blaszczyk and Véronique Pouillard Part I: Reinventing Paris fashion 2 Recasting Paris fashion: haute couture and design management in the postwar era – Véronique Pouillard 3 LVMH: storytelling and organizing creativity in luxury and fashion – Pierre-Yves Donzé and Ben Wubs 4 Reawakening the ‘sleeping beauties’ of haute couture: the case of Guy and Arnaud de Lummen – Johanna Zanon Part II: International connections and the role of retailers 5 Buying abroad, selling in Paris: the 1953 Italian fair at Galeries Lafayette – Florence Brachet Champsaur 6 Anonymous tastemakers: the role of American buyers in establishing an Italian fashion industry, 1950–55 – Sonnet Stanfill 7 The rise and fall of European fashion at Filene’s in Boston – Regina Lee Blaszczyk 8 H&M: how Swedish entrepreneurial culture and social values created fashion for everyone – Ingrid Giertz-Mårtenson Part III: European fashion on the periphery 9 Competitiveness of the Japanese denim and jeans industry: the cases of Kaihara and Japan Blue, 1970-2015 – Rika Fujioka and Ben Wubs 10 Rhythms of production in Scottish textiles and fashion – Shiona Chillas, Melinda Grewar, and Barbara Townley 11 The ‘ethical sell’ in the Indian luxury fashion business – Tereza Kuldova 12 A bag of remembrance: a cultural biography of Red-White-Blue, from Hong Kong to Louis Vuitton – Wessie Ling Index -- .
Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society, and Professor of Business History at the University of Leeds Véronique Pouillard is Associate Professor in the History of Modern Europe at the Institute for Archaeology, Conservation, and History (IAKH) at the University of Oslo -- .